Martin F. Krafft: Sardines in Zurich's public transport
Yesterday was my first appearance as a sardine in Zurich s
public transport vehicles, as part of a campaign by the
Swiss group for sustainable mobility, umverkehR, which I support:
We handed out flyers and answered questions, and the general
reaction was very positive. The fact that we got covered in
Switzerland s most popular newspaper, 20 Minuten will add
greatly to the reconnaisance factor, so that in the months to come,
us sardines will be immediately recognised, hopefully provoking
thought and chat over the roots of the campaign.
Most of us know the sardine as a dead fish perched into a can
with many others in a way to minimise space. Human-sized, walking
sardines are a great way to increase awareness of the issue of
over-crowded public transport. It was fun to see even the Really
Serious Newspaper Readers unable to suppress a smile.
Talking to friends about the campaign, I ve often been met with
expressions of how absurd such a campaign is in Switzerland,
possibly the country with the best public transport system
world-wide. I agree, but that doesn t mean that we should not keep
working on further improving it. If you ve ever been stuck in a
commuter train during rush-hour, standing around in stifling heat
and jealously eyed those that managed to grab a seat before you,
you ll probably agree that even in Switzerland, we could be doing
it better.
These days, with the financial crisis weighing heavy on
everyone s budgets, and with environmental concerns on the rise, we
are witnessing a never-before level of readiness of the public to
make sustainable choices. Confronting those people with stuffed
trains doesn t reconfirm those decision. Instead, it will make
those people crave their air-conditioned cars and possibly switch
back to polluting the air with exhaust and noise, because it surely
is more comfortable to sit in your own cool car than it is to be
perched in public transport like a sardine.
Thus, umverkehR s message goes mainly to the politicians:
prioritise public transport in your future mobility plans, keep the
prices affordable, and help get people off the road in the interest
of our environment.
You can see more
pictures in the gallery and a short film on
Youtube. We have a separate sardine
blog, a Facebook
account and there s even a chance for you to win travel
coupons: all you have to do is submit an original photo of
anything to do with over-crowded public transport by e-mail or MMS
to
sardine t umverkehr.ch
by October 2009. You can
browse all submissions on Flickr.
I hope that we can spread the idea as far as
New Zealand and the countries between. There are always chances
in any crisis.
NP:
Porcupine Tree: Stupid Dream